PR stunts

Yellow Pages PR snafu

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My friend Aimee does a bunch of great work. Recently, she got fed up with Yellow Pages environmental idiocy. To protest the production of those monster telephone books no one reads anymore on dead tree parchment, Aimee designed a cute PR stunt. The video below shows that the Yellow Pages is not only…

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What Copyblogger missed

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I like this post that ran on Copyblogger and in PR Daily about creativity. Maybe I should have just left a comment. But the post, which outlines creativity killers, missed a key insight. Specifically, that creativity is near impossible when you are tired or have been working longer/harder than usual for a sustained…

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Hungarian get out the vote stunt

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Interesting little guerrilla activity from Hungary. The stunt was a get out the vote initiative to combat years of declining turnout for Parliamentary elections. [youtube]<object width=”640″ height=”385″><param name=”movie” value=”http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0″></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”640″ height=”385″></embed></object>[/youtube] The Good: This could not have cost a lot of money The initiative…

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Dance Day – GREAT stunt by The National Ballet School of Canada

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Hat tip to the talented Sarah McConnell of Environics PR for sharing this. ————————————————————————————————————————————– You should check out this great stunt by Canada’s National Ballet School: [youtube]<object width=”640″ height=”385″><param name=”movie” value=”http://www.youtube.com/v/VAIzXPqwcag&hl=en_US&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/VAIzXPqwcag&hl=en_US&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”640″ height=”385″></embed></object>[/youtube] Though I am  more or less done with flashmobs…

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