Speaking

Like most humans, Jackson Wightman of Proper Propaganda occasionally speaks. Sometimes semi-intelligent things come out of his mouth. Tired of speakers that induce narcolepsy? Book Jackson.

Some have said that he “is a superb public speaker with a distinctly humorous and engaging style.” You can be the judge of this.

Jackson can speak about a bunch of topics. Since you’re visiting this website, you probably don’t care about hearing his thoughts on time travel, the Crimean War, premium vodka or why Chicago house music is far superior to the New York variety.

You might care to know that Jackson’s more pertinent speaking topics include, but are not limited to, the following:

Generating earned media for your non-profit: If you’re non-profit is to go to the next level (or stay there) it needs a strong public profile. Over the years, Jackson has generated millions of dollars in earned media for charities and charity events across North America. In this talk, he reveals how. From using video to service media needs, to employing social media to engage reporters, to activating constituents for coverage, you’ll get all the tricks of the trade in this presentation.

Sample slide deck:

PR for small business: scoring coverage for cheap. Got a minor league budget for media or PR help? Don’t worry, you can still score lots of coverage. In this talk Jackson explains how. He touches on free monitoring tools, provides easy tips to engage media for nothing, talks about how you can hold a press event without big costs and how to use social media to get covered. Packed with useful tips and case studies, this presentation will show you how to gain valuable exposure without expensive PR consultants, agencies or other money-sucking charlatans.

Sample slide deck:

Video and your PR program: Video is ultimate medium for the internet age. It is experiencing staggering growth year over year. If you’re not incorporating it into your PR mix you are missing out. In this talk, Jackson presents the nuts and bolts of using video to gain earned media coverage. You’ll hear case studies about how video bolsters PR, get tips on production and learn about ways to institutionalize its use.

Sample slide deck: