Like most humans, Jackson Wightman of Proper Propaganda occasionally speaks. Sometimes semi-intelligent things come out of his mouth. Tired of speakers that induce narcolepsy? Book Jackson.
Some have said that he “is a superb public speaker with a distinctly humorous and engaging style.” You can be the judge of this.
Jackson can speak about a bunch of topics. Since you’re visiting this website, you probably don’t care about hearing his thoughts on time travel, the Crimean War, premium vodka or why Chicago house music is far superior to the New York variety.
You might care to know that Jackson’s more pertinent speaking topics include, but are not limited to, the following:
Peer to peer marketing: Friends make life nice. If you’re a business or non-profit they can also make you money. “Leveraging an organization’s biggest fans” is a notion that makes marketers and execs giddy. However giddiness too often leads to failure because success with peer to peer initiatives rests upon how easy you make it for people to take action. In this talk, Jackson shares stories and tips about what works and fails when it comes to this much-hyped method. For extra cash, or if rotting fruit is chucked at him, he will do a very crappy Joe Cocker impression.
Generating earned media for your non-profit: If you’re non-profit is to go to the next level (or stay there) it needs a strong public profile. Over the years, Jackson has generated millions of dollars in earned media for charities and charity events across North America. In this talk, he reveals how. From using video to service media needs, to employing social media to engage reporters, to activating constituents for coverage, you’ll get all the tricks of the trade in this presentation.
PR for small business: scoring coverage for cheap. Got a minor league budget for media or PR help? Don’t worry, you can still score lots of coverage. In this talk Jackson explains how. He touches on free monitoring tools, provides easy tips to engage media for nothing, talks about how you can hold a press event without big costs and how to use social media to get covered. Packed with useful tips and case studies, this presentation will show you how to gain valuable exposure without expensive PR consultants, agencies or other money-sucking charlatans.
Crushing uprisings and rebellions: Though he has never had a kingdom of his own, Jackson’s long thought about how to put down coups, and even wrote his Master’s thesis on leadership assassination. While this talk may anger your HR department, it has been dubbed “a useful primer” by aspiring despots.