PR Consulting

Need help crafting a story that gets noticed and amplified? Maybe you just want the public to hear your side of the story?

"Jackson, an extremely gifted communicator, has the ability to organize and distil scattered information into a coherent narrative.” Jared Kuehl, Enbridge
Speaking

Tired of speakers that induce narcolepsy and spit clichés? Book Jackson.

"Jackson is such a passionate, dynamic speaker. He will not disappoint.” D’Arcy Ryan, Concordia University
Content Marketing

Every organization is now a media outlet. Good content drives business.

“Wightman differs from many hip and trendy digital marketers. Intrinsic benefit isn't enough. (He is) a true, No Bullshit kinda guy." Jason Falls, author, The No Bullshit Guide to Social Media Marketing
Cause Marketing

You’re making a difference. But, in a crowded field with rampant donor fatigue you need a compelling story that drives fundraising.

"Jackson makes things happen. He is creative, flexible and persistent." Patrick Connor, former Managing Director, the Ride to Conquer Cancer
Digital Marketing

From the social web to search engines, the digital space is where your constituents go. Your digital presence has never been more important.

"It is clear that Wightman is both thoughtful and passionate about digital strategy.” The Globe and Mail

Latest from the blog:

12 Things I Wish the Media Knew

January 6, 2012

Last month’s post on 44 things the media wish PR pros knew seemed to strike a chord with readers. One astutely underlined the need to flip the script and let bloggers and jounos know the other side. Here, then, are 12 things I wish the media knew: That PR is not journalism’s bitch That replying [...]

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How 4 mythical creatures might have used social media

December 15, 2011

Mythology is pretty cool. Some folks think social media is too. Wherever you stand, it can be fun to ponder how various mythical creatures might have used social media (had they been able to). Here are some thoughts on how 4 might have leveraged various social sites: 1. The Minotaur – Foursquare: In Greek mythology [...]

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44 Things the Media Wish You Knew

December 12, 2011

The media want to cover your organization and its goings-on. Problem is, they have limited resources and need YOUR help putting together compelling stories. So, in order for everyone to succeed, you need to know a few things. Here are 44 things the media wish you knew: Not everything your organization does is newsworthy A [...]

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19 Reasons the Media Doesn’t Give a Damn About You

December 8, 2011

Your CEO wants coverage. Your colleagues want coverage. Gosh knows, your clients frikkin yearn for it. You, on the other hand, pray for it, since your fabulous backside is on the proverbial line. Alas, scoring media coverage is no picnic. Here are 19 reasons, the media doesn’t give a damn about you (and never covers [...]

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Expertise, reinvention and the internet

December 6, 2011

The internet gives users a never before seen power of personal reinvention. While there are more than a smattering of examples of this fact being leveraged for evil, on balance, I’ve generally viewed it as a good thing. Of late, though, my opinion has changed, largely because of the nature of expertise. Online – especially in [...]

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Frank Lloyd Wright and the problem with delight

December 2, 2011

Frank Lloyd Wright was such a genius, such a revolutionary, that he didn’t really pay much attention to his clients’ wants. Projects were about doing what Frank Lloyd Wright wanted to do. This solipsistic streak may explain why stability proved elusive for him and why he was such a disaster of a human being. He [...]

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Kudos to AFP!

December 1, 2011

I had the honour of speaking about peer to peer marketing at The Association of Fundraising Professionals Congress in Toronto yesterday. It is the largest non-profit conference in Canada and was incredibly well produced. Had a great time, met some interesting people, all in all, a real worthwhile experience. I was particularly impressed by what [...]

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6 things you can do to become dumber

November 23, 2011

The blogosphere is a veritable 24/7/365 help-a-thon. It’s overflowing with tips to create a better, smarter you. It got me thinking, what if you wanted to do the opposite? What if you were seeking to become dumber? Well, I’ve got a few ideas I’ve tried that really work. Here are 6 things you can do to [...]

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3 Things PR Pros Can Learn From Wesley Snipes

November 22, 2011

If you were a cognizant human in the 1990′s, you remember a time when Wesley Snipes was seemingly in every movie that was released. Snipes’ fall from grace has been spectacular; he currently resides in a federal correctional facility in Pennsylvannia. Even on the inside it seems dude cannot catch a break. Fortunately, there are [...]

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Some thoughts on stock and flow content

November 17, 2011

I recently read a great piece on how brands must learn to balance stock and flow content. Author Noah Brier explains that, “Traditionally, brands have been quite good at creating stock content in the form of ads and some of the more forward-thinking ones have found really interesting ways to translate that capability to beautiful [...]

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