Today, I launched MakePR. It’s an online, DIY PR course with a simple mission: teach small business owners and employees how to generate earned media coverage without the help of (often expensive) PR pros. The course stems from a basic realization that good PR help is not cheap and, due to its cost, is beyond [...]
- PR Consulting
Need help crafting a story that gets noticed and amplified? Maybe you just want the public to hear your side of the story?"As an international company, building a presence in Canada, we were glad to have Proper Propaganda pave the way. The team is enthusiastic, articulate, and very effective." (Danny Dankner, CEO, Applied Cognitive Engineering)- Exposure for Startups
Whether you're bootstrapping or have funding, generating earned media is critical for your startup."Proper Propaganda got our tech startup superb visibility in the some of the world's best media outlets. They are a responsive, flexible agency with great media connections." Corey Velan, Co-Founder, FixMeStick- Content Marketing
Every organization is now a media outlet. Good content drives business.“Wightman differs from many hip and trendy digital marketers. Intrinsic benefit isn't enough. (He is) a true, No Bullshit kinda guy." Jason Falls, author, The No Bullshit Guide to Social Media Marketing- Cause Marketing
You’re making a difference. But, in a crowded field with rampant donor fatigue you need a compelling story that drives fundraising."Proper Propaganda makes things happen. They're creative, flexible and persistent." Patrick Connor, former Managing Director, the Ride to Conquer Cancer- Digital Marketing
From the social web to search engines, the digital space is where your constituents go. Your digital presence has never been more important."It is clear that Wightman is both thoughtful and passionate about digital strategy.” The Globe and Mail- Speaking
Tired of speakers that induce narcolepsy and spit clichés? Book Jackson."Jackson is such a passionate, dynamic speaker. He will not disappoint.” D’Arcy Ryan, Concordia University
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