Proper Propaganda by Jackson Wightman — Carrying out the revolution

Some core challenges of PR and the role of the retweet

August 9, 2010

Each day I become more convinced that Twitter is the ultimate media relations tool.
Here is why:
For years, PR people have tried a myriad of tactics to:

Get journalists/bloggers to notice them
Ensure journalists/bloggers knew that they (the PR pro) knew the journalist’s/blogger’s area(s) of interest and were familiar with the journalist/blogger’s work
Be seen to be sharing/discussing the [...]

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How 5 historical figures might have harnessed social media

August 3, 2010

Social media is very much of the here and now. It is the newest of the new.
Still, certain figures from the past would have grasped, employed and benefited from these channels were they alive today.
Here’s a list of folks from the past that I believe would have harnessed the power of social media. Below, I [...]

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5 things you can ask to make sure you “communitain” effectively

July 31, 2010

I was fortunate to participate in a PR Daily webinar last week on the usage of Flip cams in external and internal communications.
Mark Ragan, CEO of Ragan Communications, made an incredibly interesting point in his presentation. He talked about “Communitainment” as one of the keys to success in online marketing and social media.
The firm must, [...]

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Twitter and the mood of the nation

July 30, 2010

Twitter can, in fact, do anything. Tonight, the service will get me a date with Eva Mendes.
It also can accurately describe and capture the nation’s mood, according to a team of nerds from NorthEastern University. They have developed a form of ’sentiment analysis’ that looks at keywords from Twitter to map out how happy or sad Americans are.
Morning is apparently [...]

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Reasons Goldman Sachs is out to lunch

July 29, 2010

Goldman Sachs has banned the use of profane language.
This is, quite frankly, fucking ridiculous.
For one, the resources that will go into policing language could be better spent in other places. (Trust me, I live in a place that has wasted gazillions on misguided attempts to monitor language for years)
Two, this is an attempt to control a [...]

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Rockstars R Us

July 26, 2010

You hear the word “rockstar” a lot today.
It is used far too frequently in the PR/marketing world.
Todd Defren wants to hire rockstars. Mitch Joel is one (or at least wants you to know someone has called him one).
I get why Defren uses this word in ads designed to attract talent. I get why Joel uses [...]

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8 things Lindsay Lohan might tweet in jail (if she could)

July 22, 2010

La Lohan is in the slammer. Such is life for the young, hot and messy.
Here are 8 thoughts she might have shared were it possible to tweet from a jail cell.
1 – The moonshine here is some strong. Thank God they took that monitor off me!
2 – I am discovering that compared to the chicks [...]

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What you can learn from Barbie and Foursquare

July 21, 2010

Barbie is messing around with Foursquare.
CNET reports:
With a camera on her chest and an LCD screen on her back, the newest Barbie doll will kick off sales with a Foursquare-powered scavenger hunt in four cities across the U.S.
The hunt–which begins Tuesday in San Francisco before heading to Los Angeles, Chicago, and New York–asks Barbie [...]

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Usain Bolt beaten by kids

July 20, 2010

Swiss watch maker Hublot recently had brand ambassador Usain Bolt compete against 10 kids in a charity event. The event raised 100,000 US Dollars for the foundation bearing Bolt’s name. The Foundation focuses on education, health and development campaigns in Jamaica.
Of course, the kids beat the fastest man on Earth in the race…
Nice idea. Brands [...]

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