November 7, 2012
Today, I launched MakePR. It’s an online, DIY PR course with a simple mission: teach small business owners and employees how to generate earned media coverage without the help of (often expensive) PR pros. The course stems from a basic realization that good PR help is not cheap and, due to its cost, is beyond [...]
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September 25, 2012
After Monday night’s game ending touchdown debacle, a weekend of chippy play and inconsistent officiating, the NFL’s replacement referees are under a serious microscope. Why? For one, the NFL’s success and its ability to overcome challenges to its reputation, are rooted in the quality of its product. Last week and throughout Sunday’s games, the media [...]
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