PR Consulting

Need help crafting a story that gets noticed and amplified? Maybe you just want the public to hear your side of the story?

"Jackson, an extremely gifted communicator, has the ability to organize and distil scattered information into a coherent narrative.” Jared Kuehl, Enbridge
Speaking

Tired of speakers that induce narcolepsy and spit clichés? Book Jackson.

"Jackson is such a passionate, dynamic speaker. He will not disappoint.” D’Arcy Ryan, Concordia University
Content Marketing

Content is the new black. If done right, it drives business.

“Wightman differs from many hip and trendy digital marketers. Intrinsic benefit isn't enough. (He is) a true, No Bullshit kinda guy." Jason Falls, author, The No Bullshit Guide to Social Media Marketing
Cause Marketing

You’re making a difference. But, in a crowded field with rampant donor fatigue you need a compelling story that drives fundraising.

"Jackson makes things happen. He is creative, flexible and persistent." Patrick Connor, former Managing Director, the Ride to Conquer Cancer
Digital Marketing

From the social web to search engines, the digital space is where your constituents go. Your digital presence has never been more important.

"It is clear that Wightman is both thoughtful and passionate about digital strategy.” The Globe and Mail

Latest from the blog:

Expertise, reinvention and the internet

December 6, 2011

The internet gives users a never before seen power of personal reinvention. While there are more than a smattering of examples of this fact being leveraged for evil, on balance, I’ve generally viewed it as a good thing. Of late, though, my opinion has changed, largely because of the nature of expertise. Online – especially in [...]

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Frank Lloyd Wright and the problem with delight

December 2, 2011

Frank Lloyd Wright was such a genius, such a revolutionary, that he didn’t really pay much attention to his clients’ wants. Projects were about doing what Frank Lloyd Wright wanted to do. This solipsistic streak may explain why stability proved elusive for him and why he was such a disaster of a human being. He [...]

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Kudos to AFP!

December 1, 2011

I had the honour of speaking about peer to peer marketing at The Association of Fundraising Professionals Congress in Toronto yesterday. It is the largest non-profit conference in Canada and was incredibly well produced. Had a great time, met some interesting people, all in all, a real worthwhile experience. I was particularly impressed by what [...]

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6 things you can do to become dumber

November 23, 2011

The blogosphere is a veritable 24/7/365 help-a-thon. It’s overflowing with tips to create a better, smarter you. It got me thinking, what if you wanted to do the opposite? What if you were seeking to become dumber? Well, I’ve got a few ideas I’ve tried that really work. Here are 6 things you can do to [...]

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3 Things PR Pros Can Learn From Wesley Snipes

November 22, 2011

If you were a cognizant human in the 1990′s, you remember a time when Wesley Snipes was seemingly in every movie that was released. Snipes’ fall from grace has been spectacular; he currently resides in a federal correctional facility in Pennsylvannia. Even on the inside it seems dude cannot catch a break. Fortunately, there are [...]

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Some thoughts on stock and flow content

November 17, 2011

I recently read a great piece on how brands must learn to balance stock and flow content. Author Noah Brier explains that, “Traditionally, brands have been quite good at creating stock content in the form of ads and some of the more forward-thinking ones have found really interesting ways to translate that capability to beautiful [...]

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Rethink thinks apparently

November 16, 2011

I’ve spent a lot of time working on breast cancer related campaigns in my career and have seen a tonne of great cause marketing collateral. The video below is so well done. Kudos to Rethink Breast Cancer for understanding the elements of spreadable content (and for not playing it cautious like far too many non-profits [...]

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Communications Planning Resources

November 9, 2011

Been busy of late, so limited blogging. Here, though, is a recent deck I presented on communications planning. There are some other resources below as well, including: A Word template of a Comms plan A spreadsheet that can be incorporated into the Word doc or used on its own  Click here to download the Word [...]

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5 things PR can do to matter more

November 4, 2011

I enjoyed Doug Flora’s post about why PR matters that ran recently on PR Daily. It got me thinking about how PR still faces major challenges, largely due to misperceptions about its role and relevance. As an attempt to build on Doug’s great start, here are 5 things PR (the industry) can do to matter more: Increase practitioners’ [...]

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4 tips on scoring coverage in Christmas gift guides

October 31, 2011

Yes, it’s that time of year. For better or worse, the Holiday juggernaut is about to bear down upon us. As co-owner of a retail business, and as a PR pro with retail/consumer product clients on the roster, I spend a fair bit of time each Fall trying to score placements in those “gift guide” [...]

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