I get why you’ve setup a cottage industry to bash PR people.
Still, annoying things emanate from this curmudgeonly faction. A case in point involves following up on pitches and releases.
You know what I mean. You’ve seen the “educational” blog posts and “helpful” videos where fourth estaters tell us PR people how to do our jobs.
“Email works,” journalists say “no need for you to call me.”
“Don’t follow up, we hate that. We’ll call you if we’re interested.”
I have news for you dear journo: I follow up on pitches. I always will.
Here are 3 reasons why:
- I don’t pitch crap that is irrelevant to your beat or interests. I do my homework. My stuff is worth a look. If you don’t respond I don’t know you’ve had a look. Simple.
- You constantly gripe about how many pitches you get. Like me, you’re human and can’t manage tonnes of info. This means I will call, because I don’t want my good pitch to go unnoticed in your overflowing inbox. It is not about badgering you, simply about making sure you see good stuff.
- If I don’t follow up and you publish a story without TALKING to me (not EMAILING, BUT TALKING) you tend to get facts wrong. Again, in the long run, it’s OK. It just sucks for me in the short run. So I follow up.
We’re in this together. Let’s be civilized.
I’ll “circle back” with you later