I use it. You use it. It seems massive tracts of the blogosphere use it.
It’s damn versatile.
If you need to describe something that is actually great you say ‘awesome’ (i.e. – ‘I just had the world’s best corndog. It was awesome!’)
If you want to express sarcasm you can use ‘awesome’ too (i.e. – ‘Smith really did an awesome job fucking up that presentation. His ass is grass.’ )
In addition to versatility, it is a word that now has a certain juvenile connotation and overtone to it, making it a perfect fit for the zeitgeist of the current era and the dominant culture of the blogosphere.
‘Awesome’ may not have that long a life. My guess is that the way the word is used now will be kitschy funny (sort of like the way ‘groovy’ is now) by the time my kids are in their mid teens.
What do you think, is it the most overused word in the blogosphere? Will it go the way of cool words past and devolve into kitschery? Leave a comment and let me know.
(BTW – the tattoo in the photo above is real. I think, in this case, a picture is word at least 20 000 words.)