Comments on: 6 tips on a designing and staging a successful PR stunt http://www.jacksonwightman.com/2010/01/6-tips-on-a-designing-and-staging-a-successful-pr-stunt/ Carrying out the revolution Fri, 03 Feb 2012 15:05:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: 6 courses on a subway http://www.jacksonwightman.com/2010/01/6-tips-on-a-designing-and-staging-a-successful-pr-stunt/comment-page-1/#comment-1463 6 courses on a subway Tue, 10 May 2011 20:18:15 +0000 http://www.jacksonwightman.com/?p=190#comment-1463 [...] The fact that a Razor, a Shiny Knife was able to pull this off, indicates an immense attention to detail, the critical success factor in guerrilla marketing. [...] [...] The fact that a Razor, a Shiny Knife was able to pull this off, indicates an immense attention to detail, the critical success factor in guerrilla marketing. [...]

]]> By: Dance Day – GREAT stunt by The National Ballet School of Canada http://www.jacksonwightman.com/2010/01/6-tips-on-a-designing-and-staging-a-successful-pr-stunt/comment-page-1/#comment-221 Dance Day – GREAT stunt by The National Ballet School of Canada Tue, 04 May 2010 14:21:36 +0000 http://www.jacksonwightman.com/?p=190#comment-221 [...] stunt shows the importance of critical mass (something I have previously discussed). They had ENOUGH people – 300 – to make the visual look good. If you are trying to do [...] [...] stunt shows the importance of critical mass (something I have previously discussed). They had ENOUGH people – 300 – to make the visual look good. If you are trying to do [...]

]]> By: Important tactical questions to ask before your media stunt http://www.jacksonwightman.com/2010/01/6-tips-on-a-designing-and-staging-a-successful-pr-stunt/comment-page-1/#comment-111 Important tactical questions to ask before your media stunt Thu, 01 Apr 2010 15:48:14 +0000 http://www.jacksonwightman.com/?p=190#comment-111 [...] This blog has discussed key success factors for designing and staging a successful stunt. Today’s post takes things a step further and touches on important tactical questions you must ask in order to win. [...] [...] This blog has discussed key success factors for designing and staging a successful stunt. Today’s post takes things a step further and touches on important tactical questions you must ask in order to win. [...]

]]> By: Graaaadek http://www.jacksonwightman.com/2010/01/6-tips-on-a-designing-and-staging-a-successful-pr-stunt/comment-page-1/#comment-16 Graaaadek Fri, 22 Jan 2010 19:42:33 +0000 http://www.jacksonwightman.com/?p=190#comment-16 Great tips! if I could add one to your #2 Know the market you are dealing with.... Think ultra-conservative vs too liberal. Some stunts will shock and get negative attention, a real headache when picking up the pieces. AND when the market is liberal, well. your stunt just might pass unoticed. Here's a list of stunts gone bad:http://www.taylorherring.com/blog/index.php/2009/10/when-publicity-stunts-go-wrong/ Great tips! if I could add one to your #2
Know the market you are dealing with….
Think ultra-conservative vs too liberal. Some stunts will shock and get negative attention, a real headache when picking up the pieces. AND when the market is liberal, well. your stunt just might pass unoticed.

Here’s a list of stunts gone bad:http://www.taylorherring.com/blog/index.php/2009/10/when-publicity-stunts-go-wrong/

]]>